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The original clean beauty.

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The story

From preservatives such as parabens, to drying foaming agents like sulphates, we’re increasingly questioning the purpose and safety of the ingredients in our skincare and make up. With this is mind, it’s no surprise that the clean beauty movement has really started to take off.

While many of the ‘clean’ brands sit firmly in the skincare category, RMS Beauty is one of the rare, natural brands that holds makeup to the same standards of purity as clean skincare – and its success is already garnering something of a cult-like status.

The brand

RMS Beauty’s pioneering makeup products are formulated with raw and natural ingredients, as close to their original state as possible, allowing their living, healing attributes to penetrate and rejuvenate the skin. In their purest form, enzymes, vitamins, antioxidants and their healing properties remain fully intact, encouraging amazing potential for anti-ageing effects.

RMS Beauty is dedicated to transforming the way women use makeup, but it's also about so much more than simply using organic ingredients. RMS is creating products that are not only non-toxic, but that actually heal and nourish the skin.

The legacy

RMS Beauty founder and renowned makeup artist, Rose-Marie Swift, brings 36 years of industry experience, passion, wisdom and skill to her craft. She knows what works and what doesn’t - what you can trust, and what’s best avoided. Rose-Marie has mastered the art of clean, high-performing makeup so you can now fearlessly master your own flawless looks.

And the additional delight is that with such a creative and experienced beauty mind at the helm, RMS goes way beyond just being clean. Not only has Swift created one the most beautiful natural makeup lines, but the formulas are exquisite, the packaging elegantly modern, and the colors wildly flattering.

RMS Beauty is about feeling informed and in charge. It’s about making your own choices, and trusting Mother Nature to keep the skin functioning beautifully and looking radiant. With RMS Beauty, you decide what you put in and on your body, and can then go about your day knowing you own your radiance. RMS Beauty is skin brilliance with a clean sheet and a bold heart.

Amerifine adores

The first product to really put RMS Beauty on the map was their award-winning Living Luminizer. Formulated with skin-loving, organic coconut oil, vitamin E and castor seed oil, this nourishes while it illuminates for that wonderful, lit-from-within glow.

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