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The golden age finds a new era, back home in LA.

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The story

It’s easy to forget the legacy of wild brilliance that once shone through America’s luxury designers; the era of gilded splendor and movie studios, when Edith Head and James Galanos reigned supreme and couture to rival the ateliers of Paris bloomed in the fashion workrooms of Los Angeles. But, in the hands of Mary Alice Haney, we can joyfully usher in a new realm of American couture; a return to the exquisite fabrics and perfect workmanship that can turn a dress into an icon, a night out into a beginning.

The brand

Mary Alice, the founder and designer of eponymous luxury brand Haney, has been creating some of the most memorable and glamorous images, both on and off screen, for nearly the past two decades. She understands how to dress women with sophisticated sexiness, to capture their glory in cut and fabric and to enhance the figure with impeccable tailoring, luxurious fabrics and luxe embellishments. With such a renowned celebrity stylist and fashion editor at the helm, Haney’s goal is to bring a Hollywood sensibility to every woman, to give glamor to both her day and night.

The legacy

Haney styles are inspired by and named after star clients such as Reese Witherspoon and Jessica Alba, and stylish pals such as Minnie Mortimer. But, despite the red-carpet halo and a client-list that reads like front row at the Oscars, Haney understands the demands of a busy life, the need for wearable functionality within the desire for fabulous luxury. A mother of five, she tests every style herself, and set her sample size at size 4 instead of the industry’s standard of 2. Haney is luxury wear for more than just the film premieres. This is being both comfortable, glamorous and effortlessly sexy whenever you choose. The result is a line of beautiful, unforgettable gowns.

The craft

Haney styles are inspired by and named after star clients such as Reese Witherspoon and Jessica Alba, and stylish pals such as Minnie Mortimer. But, despite the red-carpet halo and a client-list that reads like front row at the Oscars, Haney understands the demands of a busy life, the need for wearable functionality within the desire for fabulous luxury. A mother of five, she tests every style herself, and set her sample size at size 4 instead of the industry’s standard of 2. Haney is luxury wear for more than just the film premieres. This is being both comfortable, glamorous and effortlessly sexy whenever you choose. The result is a line of beautiful, unforgettable gowns.

Haney is the epitome of style, confidence and perfect fit. It is the modern couture experience for women who demand uncompromised luxury within a better world. Glamorous, sexy and comfortable: The perfect combination - and an exciting mission - all within an admirable determination to bring our wonderful dressmaking tradition back to LA, right where it belongs.

Amerifine adores

Haney is made entirely in LA and created on-demand to avoid the environmental impact of excess stock. This fresh, home-grown attitude comes through in the designs - that retain a sense of sunny California cool within their sophistication.

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Mary Alice Haney
Sofia Cocktail Mini Dress in Purple
$750.00

Sofia Cocktail Mini Dress in Purple

Mary Alice Haney
Bea Jumpsuit in Red
$890.00

Bea Jumpsuit in Red

Mary Alice Haney
Emerson Jumpsuit in Black
$1,100.00

Emerson Jumpsuit in Black

Mary Alice Haney
Cassie Sequin Jogger in Black
$980.00

Cassie Sequin Jogger in Black

Mary Alice Haney
Willa Sequin Top in Black
$890.00

Willa Sequin Top in Black

Mary Alice Haney
Billie Top in Metallic
$650.00

Billie Top in Metallic

Mary Alice Haney
Joelle Top in White
$1,100.00

Joelle Top in White

Mary Alice Haney
Darby Pants in White
$980.00

Darby Pants in White